Friday, October 29, 2010

An Idea for Nike's Next Commercial?

After watching the new Nike-LeBron commercial, I have an idea for their next one...

Start with a rack of basketballs in the corner, and a silhouette in mostly shadows making every three, holding up one finger after the last one and walking away.

Lights up, showing Larry Bird.

Next scene, low-lit court showing a coach throwing chest passes to an unidentified player, nailing bank shot after bank shot from the elbow.

Lights up, showing Tim Duncan.

Next scene, two players going back and forth, one player's defense so stifling that the second player kicks the ball off his foot, stumbles and loses his dribble, etc.

Lights up, showing Scottie Pippen.

Next scene, show a one-on-one where the player sweeps across the lane and floats a baby hook up and in.

Lights up, showing Magic Johnson.

Last scene, low-lit court at foot level, showing how great footwork leads to an easy fadeaway jumper.

Lights up, showing Michael Jordan.

Note - the only distinct part of any player before the lights come up? Their championship rings.

Black card at the end of the commercial - Friends can give a lot of things...
But greatness is earned

2 comments:

  1. That's a great idea--you should send it to Nike.

    If you get a chance, it would be interesting to read if you think Lee's World Series performance for Texas will have any impact on his upcoming free agency.

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  2. I would, except the entire city of Cleveland outdid my idea... Check John's post for their video response, which was epic.

    I'll have a hot-stove post up soon, and I'll address Cliff Lee in it, you can be certain.

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